Which generations should companies and sellers in e-commerce adapt to? This question is becoming increasingly relevant in the face of rapid digital technology development and changing consumer habits. Dividing society into generations helps us better understand people born in the same historical period and identify their cultural and social behavior patterns. In the age of technology, special attention is given to Generations Y, Z, and Alpha, who are considered "digital natives" and are exerting an increasing influence on the market. These consumer groups have unique values, perspectives, and lifestyles, making them key players in e-commerce. The aim of this article is to explore how companies can adapt their strategies to effectively engage with these generations.
| Mualliflar | Abduxakimov , Abdulaziz, Chinorova , Shahodat, Salayeva , Umida, Muminov , Izzatillo, Абдухакимов , Абдулазиз, Чинорова , Шаходат, Салаева , Умида, Муминов , Иззатилла, Abduxakimov, Abdulaziz, Chinorova , Shahodat, Salayeva , Umida, Muminov , Izzatillo |
|---|---|
| Jurnal | Иқтисодий тараққиёт ва таҳлил |
| Nashriyot | Ўзбекистон иқтисодиётини ривожлантиришнинг илмий-тадқиқот маркази |
| ISSN | 2992-877X |
| Nashr sanasi | 2025-03-28 |
| Jild | 3 |
| Son | 3 |
| Betlar | 35-40 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.60078/2992-877x-2025-vol3-iss3-pp35-40 |
| Indeksga qo‘shilgan | 2026-08-27 |
DOI: 10.60078/2992-877x-2025-vol3-iss3-pp35-40 · Maqolaning asl sahifasi
e-commerce, generation, generation Alpha, marketing strategies, technology, digitalization, Uzum Market, e-commerce, поколения Z, поколения Альфа, маркетинговые стратегии, технология, цифровизация, Uzum Market, e-commerce, Z avlodi, Alfa avlodi, marketing strategiyalari, texnologiya, raqamli rivojlanish, Uzum Market
| APA | Abduxakimov , Abdulaziz, Chinorova , Shahodat, Salayeva , Umida, Muminov , Izzatillo, Абдухакимов , Абдулазиз, Чинорова , Шаходат, Салаева , Умида, Муминов , Иззатилла, Abduxakimov, Abdulaziz, Chinorova , Shahodat, Salayeva , Umida, & Muminov , Izzatillo (2025). ADAPTATION OF E-COMMERCE TO YOUNG GENERATIONS. Иқтисодий тараққиёт ва таҳлил, 3(3), 35-40. https://doi.org/10.60078/2992-877x-2025-vol3-iss3-pp35-40 |
|---|---|
| GOST (OAK) | Abduxakimov , Abdulaziz va b. ADAPTATION OF E-COMMERCE TO YOUNG GENERATIONS // Иқтисодий тараққиёт ва таҳлил. – 2025. – T. 3, № 3. – P. 35-40. – DOI: 10.60078/2992-877x-2025-vol3-iss3-pp35-40. |
| MLA | Abduxakimov , Abdulaziz, Chinorova , Shahodat, Salayeva , Umida, Muminov , Izzatillo, Абдухакимов , Абдулазиз, Чинорова , Шаходат, Салаева , Умида, Муминов , Иззатилла, Abduxakimov, Abdulaziz, Chinorova , Shahodat, Salayeva , Umida, and Muminov , Izzatillo. “ADAPTATION OF E-COMMERCE TO YOUNG GENERATIONS.” Иқтисодий тараққиёт ва таҳлил, 3(3), 35-40, 2025. https://doi.org/10.60078/2992-877x-2025-vol3-iss3-pp35-40 |
| Chicago | Abduxakimov , Abdulaziz, Chinorova , Shahodat, Salayeva , Umida, Muminov , Izzatillo, Абдухакимов , Абдулазиз, Чинорова , Шаходат, Салаева , Умида, Муминов , Иззатилла, Abduxakimov, Abdulaziz, Chinorova , Shahodat, Salayeva , Umida, and Muminov , Izzatillo. “ADAPTATION OF E-COMMERCE TO YOUNG GENERATIONS.” Иқтисодий тараққиёт ва таҳлил, 3(3), 35-40 (2025). https://doi.org/10.60078/2992-877x-2025-vol3-iss3-pp35-40 |
| Harvard | Abduxakimov , Abdulaziz, Chinorova , Shahodat, Salayeva , Umida, Muminov , Izzatillo, Абдухакимов , Абдулазиз, Чинорова , Шаходат, Салаева , Умида, Муминов , Иззатилла, Abduxakimov, Abdulaziz, Chinorova , Shahodat, Salayeva , Umida, and Muminov , Izzatillo (2025) ‘ADAPTATION OF E-COMMERCE TO YOUNG GENERATIONS’, Иқтисодий тараққиёт ва таҳлил, 3(3), 35-40. https://doi.org/10.60078/2992-877x-2025-vol3-iss3-pp35-40 |
| BibTeX | @article{abduxakimovabdulaziz2025,
title = {ADAPTATION OF E-COMMERCE TO YOUNG GENERATIONS},
author = {Abduxakimov , Abdulaziz and Chinorova , Shahodat and Salayeva , Umida and Muminov , Izzatillo and Абдухакимов , Абдулазиз and Чинорова , Шаходат and Салаева , Умида and Муминов , Иззатилла and Abduxakimov, Abdulaziz and Chinorova , Shahodat and Salayeva , Umida and Muminov , Izzatillo},
journal = {Иқтисодий тараққиёт ва таҳлил},
year = {2025},
volume = {3},
number = {3},
pages = {35-40},
doi = {10.60078/2992-877x-2025-vol3-iss3-pp35-40},
url = {https://doi.org/10.60078/2992-877x-2025-vol3-iss3-pp35-40}
} |
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