This article examines the critical integration of marketing management into the overall management system of a company and emphasizes the importance of a holistic approach that views marketing not as a separate function but as a key aspect of every business decision and action. The article describes the key steps in implementing marketing management, including formulating a marketing vision, aligning marketing with strategic objectives, using data-driven information, developing a customer-centric culture, and continually evaluating and adapting marketing strategies.
| Mualliflar | Maraimova , Umida, Мараимова, Умида, Мараимова , Умида |
|---|---|
| Jurnal | Иқтисодий тараққиёт ва таҳлил |
| Nashriyot | Ўзбекистон иқтисодиётини ривожлантиришнинг илмий-тадқиқот маркази |
| ISSN | 2992-877X |
| Nashr sanasi | 2024-12-27 |
| Jild | 2 |
| Son | 12 |
| Betlar | 334-340 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.60078/2992-877x-2024-vol2-iss12-pp334-340 |
| Indeksga qo‘shilgan | 2026-08-27 |
DOI: 10.60078/2992-877x-2024-vol2-iss12-pp334-340 · Maqolaning asl sahifasi
целостная интеграция, ориентация на клиента, стратегическое согласование, непрерывная оценка и адаптация, holistic integration, customer focus, strategic alignment, continuous evaluation and adaptation, яхлит интегратция, мижозларга йўналтирилган эътибор, стратегик мувофиклаштириш, узлуксиз баҳолаш ва мослаштириш
| APA | Maraimova , Umida, Мараимова, Умида, & Мараимова , Умида (2024). MARKETING MANAGEMENT IMPLEMENTATION METHODS IN THE MANAGEMENT SYSTEM. Иқтисодий тараққиёт ва таҳлил, 2(12), 334-340. https://doi.org/10.60078/2992-877x-2024-vol2-iss12-pp334-340 |
|---|---|
| GOST (OAK) | Maraimova , Umida, Мараимова, Умида, Мараимова , Умида MARKETING MANAGEMENT IMPLEMENTATION METHODS IN THE MANAGEMENT SYSTEM // Иқтисодий тараққиёт ва таҳлил. – 2024. – T. 2, № 12. – P. 334-340. – DOI: 10.60078/2992-877x-2024-vol2-iss12-pp334-340. |
| MLA | Maraimova , Umida, Мараимова, Умида, and Мараимова , Умида. “MARKETING MANAGEMENT IMPLEMENTATION METHODS IN THE MANAGEMENT SYSTEM.” Иқтисодий тараққиёт ва таҳлил, 2(12), 334-340, 2024. https://doi.org/10.60078/2992-877x-2024-vol2-iss12-pp334-340 |
| Chicago | Maraimova , Umida, Мараимова, Умида, and Мараимова , Умида. “MARKETING MANAGEMENT IMPLEMENTATION METHODS IN THE MANAGEMENT SYSTEM.” Иқтисодий тараққиёт ва таҳлил, 2(12), 334-340 (2024). https://doi.org/10.60078/2992-877x-2024-vol2-iss12-pp334-340 |
| Harvard | Maraimova , Umida, Мараимова, Умида, and Мараимова , Умида (2024) ‘MARKETING MANAGEMENT IMPLEMENTATION METHODS IN THE MANAGEMENT SYSTEM’, Иқтисодий тараққиёт ва таҳлил, 2(12), 334-340. https://doi.org/10.60078/2992-877x-2024-vol2-iss12-pp334-340 |
| BibTeX | @article{maraimovaumida2024,
title = {MARKETING MANAGEMENT IMPLEMENTATION METHODS IN THE MANAGEMENT SYSTEM},
author = {Maraimova , Umida and Мараимова, Умида and Мараимова , Умида},
journal = {Иқтисодий тараққиёт ва таҳлил},
year = {2024},
volume = {2},
number = {12},
pages = {334-340},
doi = {10.60078/2992-877x-2024-vol2-iss12-pp334-340},
url = {https://doi.org/10.60078/2992-877x-2024-vol2-iss12-pp334-340}
} |
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