This article examines the critical integration of marketing management into the overall management system of a company and emphasizes the importance of a holistic approach that views marketing not as a separate function but as a key aspect of every business decision and action. The article describes the key steps in implementing marketing management, including formulating a marketing vision, aligning marketing with strategic objectives, using data-driven information, developing a customer-centric culture, and continually evaluating and adapting marketing strategies.
| Mualliflar | Maraimova , Umida, Мараимова, Умида, Мараимова , Умида |
|---|---|
| Jurnal | Иқтисодий тараққиёт ва таҳлил |
| Nashr sanasi | 2024-12-27 |
| Jild | 2 |
| Son | 12 |
| Betlar | 334-340 |
| Til | O‘zbek |
| DOI | 10.60078/2992-877x-2024-vol2-iss12-pp334-340 |
DOI: 10.60078/2992-877x-2024-vol2-iss12-pp334-340 · Maqolaning asl sahifasi
целостная интеграция, ориентация на клиента, стратегическое согласование, непрерывная оценка и адаптация, holistic integration, customer focus, strategic alignment, continuous evaluation and adaptation, яхлит интегратция, мижозларга йўналтирилган эътибор, стратегик мувофиклаштириш, узлуксиз баҳолаш ва мослаштириш
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