This article examines the scientific and methodological foundations of marketing activities in e-commerce platforms. The study focuses on the analysis of market trends, the competitive environment, and the importance of modern digital marketing tools. Furthermore, new approaches are suggested to enhance the efficiency of e-commerce platforms. The paper concludes with recommendations for developing effective marketing strategies.
| Mualliflar | Turdiyeva , Shohista, Турдиева , Шохиста, Turdiyeva , Shohista |
|---|---|
| Jurnal | Иқтисодий тараққиёт ва таҳлил |
| Nashr sanasi | 2024-12-27 |
| Jild | 2 |
| Son | 12 |
| Betlar | 179-183 |
| Til | O‘zbek |
| DOI | 10.60078/2992-877x-2024-vol2-iss12-pp179-183 |
DOI: 10.60078/2992-877x-2024-vol2-iss12-pp179-183 · Maqolaning asl sahifasi
электронная коммерция, маркетинговая стратегия, электронные торговые площадки, цифровой маркетинг, конкурентная среда, персонализация, e-commerce, marketing strategy, e-commerce platforms, digital marketing, competitive environment, personalization, elektron savdo, marketing strategiyasi, elektron savdo maydonchalari, raqamli marketing, raqobat muhiti, personalizatsiya
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