The rise of social media has revolutionized tourism marketing, making influencers and social media figures key players in shaping travelers' perceptions of destinations. Platforms such as Instagram, YouTube, and TikTok have enabled influencers to act as digital ambassadors, promoting travel locations through curated, visually appealing content. This paper explores the influence of social media figures on shaping destination image and purchase intentions in the tourism sector, drawing on case studies from Iceland, Japan, Switzerland, and Qatar. It also examines the potential for Uzbekistan to enhance its tourism image through influencer marketing, offering insights from successful international strategies.
| Mualliflar | Sodikov, Mirziyo, Содиков, Мирзиё, Содиков, Мирзиё |
|---|---|
| Jurnal | Иқтисодий тараққиёт ва таҳлил |
| Nashriyot | Ўзбекистон иқтисодиётини ривожлантиришнинг илмий-тадқиқот маркази |
| ISSN | 2992-877X |
| Nashr sanasi | 2024-10-31 |
| Jild | 2 |
| Son | 10 |
| Betlar | 217-223 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.60078/2992-877x-2024-vol2-iss10-pp217-223 |
| Indeksga qo‘shilgan | 2026-08-27 |
DOI: 10.60078/2992-877x-2024-vol2-iss10-pp217-223 · Maqolaning asl sahifasi
инфлюенсеры, имидж туристического направления, покупательские намерения, туристический маркетинг, цифровой маркетинг, туризм в Узбекистане, Instagram, YouTube, TikTok, social media influencers, destination image, purchase intentions, tourism marketing, digital marketing, Uzbekistan tourism, Instagram, YouTube, TikTok, ижтимоий медиа инфлуенсерлари, дестинация имиджи, харид қилиш ниятлари, туризм маркетинги, рақамли маркетинг, Ўзбекистон туризми, Instagram, YouTube, TikTok
| APA | Sodikov, Mirziyo, Содиков, Мирзиё, & Содиков, Мирзиё (2024). EXPLORING THE INFLUENCE OF SOCIAL MEDIA FIGURES ON DESTINATION IMAGE AND PURCHASE INTENTIONS IN THE TOURISM SECTOR. Иқтисодий тараққиёт ва таҳлил, 2(10), 217-223. https://doi.org/10.60078/2992-877x-2024-vol2-iss10-pp217-223 |
|---|---|
| GOST (OAK) | Sodikov, Mirziyo, Содиков, Мирзиё, Содиков, Мирзиё EXPLORING THE INFLUENCE OF SOCIAL MEDIA FIGURES ON DESTINATION IMAGE AND PURCHASE INTENTIONS IN THE TOURISM SECTOR // Иқтисодий тараққиёт ва таҳлил. – 2024. – T. 2, № 10. – P. 217-223. – DOI: 10.60078/2992-877x-2024-vol2-iss10-pp217-223. |
| MLA | Sodikov, Mirziyo, Содиков, Мирзиё, and Содиков, Мирзиё. “EXPLORING THE INFLUENCE OF SOCIAL MEDIA FIGURES ON DESTINATION IMAGE AND PURCHASE INTENTIONS IN THE TOURISM SECTOR.” Иқтисодий тараққиёт ва таҳлил, 2(10), 217-223, 2024. https://doi.org/10.60078/2992-877x-2024-vol2-iss10-pp217-223 |
| Chicago | Sodikov, Mirziyo, Содиков, Мирзиё, and Содиков, Мирзиё. “EXPLORING THE INFLUENCE OF SOCIAL MEDIA FIGURES ON DESTINATION IMAGE AND PURCHASE INTENTIONS IN THE TOURISM SECTOR.” Иқтисодий тараққиёт ва таҳлил, 2(10), 217-223 (2024). https://doi.org/10.60078/2992-877x-2024-vol2-iss10-pp217-223 |
| Harvard | Sodikov, Mirziyo, Содиков, Мирзиё, and Содиков, Мирзиё (2024) ‘EXPLORING THE INFLUENCE OF SOCIAL MEDIA FIGURES ON DESTINATION IMAGE AND PURCHASE INTENTIONS IN THE TOURISM SECTOR’, Иқтисодий тараққиёт ва таҳлил, 2(10), 217-223. https://doi.org/10.60078/2992-877x-2024-vol2-iss10-pp217-223 |
| BibTeX | @article{sodikovmirziyo2024,
title = {EXPLORING THE INFLUENCE OF SOCIAL MEDIA FIGURES ON DESTINATION IMAGE AND PURCHASE INTENTIONS IN THE TOURISM SECTOR},
author = {Sodikov, Mirziyo and Содиков, Мирзиё and Содиков, Мирзиё},
journal = {Иқтисодий тараққиёт ва таҳлил},
year = {2024},
volume = {2},
number = {10},
pages = {217-223},
doi = {10.60078/2992-877x-2024-vol2-iss10-pp217-223},
url = {https://doi.org/10.60078/2992-877x-2024-vol2-iss10-pp217-223}
} |
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