The article considers marketing strategy issues in improving and developing appraisal activities. The essence of marketing in the appraisal services market is revealed. The main task of the marketing strategy for the development of appraisal activities is formulated to satisfy the components of the concept of modern marketing of the appraisal services market development. The main factors for improving appraisal activities are formulated. The main components of asset promotion from sellers to buyers and their relationship with appraisal services are shown. The ways of improving advertising activities in the appraisal services market are shown.
| Mualliflar | Kravchenko, Aleksandr, Кравченко, Александр, Kravchenko, Aleksandr |
|---|---|
| Jurnal | Иқтисодий тараққиёт ва таҳлил |
| Nashr sanasi | 2024-08-30 |
| Jild | 2 |
| Son | 8 |
| Betlar | 305-314 |
| Til | Rus |
| DOI | 10.60078/2992-877x-2024-vol2-iss8-pp305-314 |
DOI: 10.60078/2992-877x-2024-vol2-iss8-pp305-314 · Maqolaning asl sahifasi
оценочная деятельность, инвестиции, нормативно-правовая база, стандарты оценки, маркетинг, маркетинговая стратегия, концепция маркетинга, рынок активов, рынок оценочных услуг, управление активами, инвестиционный потенциал, реклама, оценочные компании, международные оценочные компании, инвестиции в оценочную деятельность, разгосударствление и приватизация, appraisal activities, investments, legal framework, appraisal standards, marketing, marketing strategy, marketing concept, asset market, appraisal services market, asset management, investment potential, advertising, appraisal companies, international appraisal companies, investments in appraisal activities, denationalization, and privatization, baholash faoliyati, investitsiyalar, me'yoriy-huquqiy baza, baholash standartlari, marketing, marketing strategiyasi, marketing konsepsiyasi, aktivlar bozori, baholash xizmatlari bozori, aktivlarni boshqarish, investitsiya salohiyati, reklama, baholash kompaniyalari, xalqaro baholash kompaniyalari, baholash faoliyatiga investitsiyalar, davlat tasarrufidan chiqarish. va xususiylashtirish
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