This article analyzes the effectiveness of advertising in social networks in retail enterprises of Uzbekistan. Indicators such as ROI of advertising campaigns, level of customer engagement and segmentation were studied based on the analysis of Korzinka.uz and Makro supermarkets. As a result of the study, the impact of advertising campaigns on social networks on business results was determined, and recommendations for increasing efficiency were developed.
| Mualliflar | Karimova, Nafisabonu, Каримова, Нафисабону, Karimova, Nafisabonu |
|---|---|
| Jurnal | Иқтисодий тараққиёт ва таҳлил |
| Nashriyot | Ўзбекистон иқтисодиётини ривожлантиришнинг илмий-тадқиқот маркази |
| ISSN | 2992-877X |
| Nashr sanasi | 2024-08-30 |
| Jild | 2 |
| Son | 8 |
| Betlar | 56-60 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.60078/2992-877x-2024-vol2-iss8-pp56-60 |
| Indeksga qo‘shilgan | 2026-08-27 |
DOI: 10.60078/2992-877x-2024-vol2-iss8-pp56-60 · Maqolaning asl sahifasi
ритейл, социальные сети, эффективность рекламы, ROI, Korzinka.uz, Makro, привлечение клиентов, цифровой маркетинг, retail, social networks, advertising efficiency, ROI, Korzinka.uz, Makro, customer attraction, digital marketing, chakana savdo, ijtimoiy tarmoqlar, reklama samaradorligi, ROI, Korzinka.uz, Makro, mijoz jalb qilish, raqamli marketing
| APA | Karimova, Nafisabonu, Каримова, Нафисабону, & Karimova, Nafisabonu (2024). MEASURING THE EFFECTIVENESS OF ADVERTISING ON SOCIAL NETWORKS IN RETAIL ENTERPRISES. Иқтисодий тараққиёт ва таҳлил, 2(8), 56-60. https://doi.org/10.60078/2992-877x-2024-vol2-iss8-pp56-60 |
|---|---|
| GOST (OAK) | Karimova, Nafisabonu, Каримова, Нафисабону, Karimova, Nafisabonu MEASURING THE EFFECTIVENESS OF ADVERTISING ON SOCIAL NETWORKS IN RETAIL ENTERPRISES // Иқтисодий тараққиёт ва таҳлил. – 2024. – T. 2, № 8. – P. 56-60. – DOI: 10.60078/2992-877x-2024-vol2-iss8-pp56-60. |
| MLA | Karimova, Nafisabonu, Каримова, Нафисабону, and Karimova, Nafisabonu. “MEASURING THE EFFECTIVENESS OF ADVERTISING ON SOCIAL NETWORKS IN RETAIL ENTERPRISES.” Иқтисодий тараққиёт ва таҳлил, 2(8), 56-60, 2024. https://doi.org/10.60078/2992-877x-2024-vol2-iss8-pp56-60 |
| Chicago | Karimova, Nafisabonu, Каримова, Нафисабону, and Karimova, Nafisabonu. “MEASURING THE EFFECTIVENESS OF ADVERTISING ON SOCIAL NETWORKS IN RETAIL ENTERPRISES.” Иқтисодий тараққиёт ва таҳлил, 2(8), 56-60 (2024). https://doi.org/10.60078/2992-877x-2024-vol2-iss8-pp56-60 |
| Harvard | Karimova, Nafisabonu, Каримова, Нафисабону, and Karimova, Nafisabonu (2024) ‘MEASURING THE EFFECTIVENESS OF ADVERTISING ON SOCIAL NETWORKS IN RETAIL ENTERPRISES’, Иқтисодий тараққиёт ва таҳлил, 2(8), 56-60. https://doi.org/10.60078/2992-877x-2024-vol2-iss8-pp56-60 |
| BibTeX | @article{karimovanafisabonu2024,
title = {MEASURING THE EFFECTIVENESS OF ADVERTISING ON SOCIAL NETWORKS IN RETAIL ENTERPRISES},
author = {Karimova, Nafisabonu and Каримова, Нафисабону and Karimova, Nafisabonu},
journal = {Иқтисодий тараққиёт ва таҳлил},
year = {2024},
volume = {2},
number = {8},
pages = {56-60},
doi = {10.60078/2992-877x-2024-vol2-iss8-pp56-60},
url = {https://doi.org/10.60078/2992-877x-2024-vol2-iss8-pp56-60}
} |
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