THE IMPORTANCE OF MARKETING IN THE DEVELOPMENT OF THE TEXTILE INDUSTRY IN UZBEKISTAN: A STRATEGY FOR GROWTH AND STABILITY

Azimova, Lola, Азимова, Лола, Азимова, Лола

Иқтисодий тараққиёт ва таҳлил · 2024-yil

Annotatsiya

This article explores various strategies for increasing competitiveness in the Uzbek textile industry in the face of emerging market dynamics and global challenges. The paper examines challenges such as changing market demand, exchange rate volatility, technological obsolescence, infrastructure constraints, and regulatory constraints, while highlighting opportunities for export diversification, value-added product development, sustainability, digitization, and investment partnerships. The authors comprehensively analyze the problems and opportunities of the industry and provide valuable ideas and practical recommendations for Uzbek textile companies seeking to increase their competitiveness and achieve sustainable growth in the world market.

Maqola ma’lumotlari
MualliflarAzimova, Lola, Азимова, Лола, Азимова, Лола
JurnalИқтисодий тараққиёт ва таҳлил
Nashr sanasi2024-04-30
Jild2
Son4
Betlar320-328
TilO‘zbek
DOI10.60078/2992-877x-2024-vol2-iss4-pp320-328

Kalit so‘zlar

текстиль, маркетинг, устойчивость, технологии, передовые инновации, textile, marketing, sustainability, technological, advanced innovation, тўқимачилик, маркетинг, барқарорлик, технологик, илғор инноавацион

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