Analysis and prediction of the use of digital marketing tactics in the banking sector using econometric models

Xonturayev, Bobur, Хонтураев, Бобур, Xonturayev, Bobur

Иқтисодий тараққиёт ва таҳлил · 2024-yil

Annotatsiya

The study paper provides a detailed examination of how digital marketing methods affect the economic efficiency of commercial banks, specifically within the changing environment of the banking sector. The study examines the relationship between higher digital marketing spending, increased investment in staff development, and their impact on the net income of banks using 18 years of financial data from ATIB "Mortgage Bank" in Uzbekistan. The study uses advanced statistical analysis to create Vector Autoregressive (VAR) and Autoregressive Distributed Lag (ARDL) models to predict and assess the impact of marketing initiatives in the banking industry. The results highlight a strong correlation between increased digital marketing initiatives, greater staff commitment, and higher financial success of commercial banks. The VAR and ARDL econometric equations, generated from time series data, offer a strong foundation for comprehending the dynamic relationship between marketing tactics and economic results in the banking sector. This research adds to the overall discussion on the effectiveness of digital marketing, providing significant data for financial institutions looking to improve their economic efficiency by strategically investing in marketing and human resources.

Maqola ma’lumotlari
MualliflarXonturayev, Bobur, Хонтураев, Бобур, Xonturayev, Bobur
JurnalИқтисодий тараққиёт ва таҳлил
NashriyotЎзбекистон иқтисодиётини ривожлантиришнинг илмий-тадқиқот маркази
ISSN2992-877X
Nashr sanasi2024-02-29
Jild2
Son2
Betlar244-253
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.60078/2992-877x-2024-vol2-iss2-pp244-253
Indeksga qo‘shilgan2026-08-27

DOI: 10.60078/2992-877x-2024-vol2-iss2-pp244-253 · Maqolaning asl sahifasi

Kalit so‘zlar

цифровой маркетинг, банковские услуги, эконометрические модели, VAR, ARDL, временные ряды, digital marketing, banking services, econometric models, VAR, ARDL, time series, raqamli marketing, bank hizmatlari, ekonometrik modellar, VAR, ARDL, vaqtli qatorlar

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAXonturayev, Bobur, Хонтураев, Бобур, & Xonturayev, Bobur (2024). ANALYSIS AND PREDICTION OF THE USE OF DIGITAL MARKETING TACTICS IN THE BANKING SECTOR USING ECONOMETRIC MODELS. Иқтисодий тараққиёт ва таҳлил, 2(2), 244-253. https://doi.org/10.60078/2992-877x-2024-vol2-iss2-pp244-253
GOST (OAK)Xonturayev, Bobur, Хонтураев, Бобур, Xonturayev, Bobur ANALYSIS AND PREDICTION OF THE USE OF DIGITAL MARKETING TACTICS IN THE BANKING SECTOR USING ECONOMETRIC MODELS // Иқтисодий тараққиёт ва таҳлил. – 2024. – T. 2, № 2. – P. 244-253. – DOI: 10.60078/2992-877x-2024-vol2-iss2-pp244-253.
MLAXonturayev, Bobur, Хонтураев, Бобур, and Xonturayev, Bobur. “ANALYSIS AND PREDICTION OF THE USE OF DIGITAL MARKETING TACTICS IN THE BANKING SECTOR USING ECONOMETRIC MODELS.” Иқтисодий тараққиёт ва таҳлил, 2(2), 244-253, 2024. https://doi.org/10.60078/2992-877x-2024-vol2-iss2-pp244-253
ChicagoXonturayev, Bobur, Хонтураев, Бобур, and Xonturayev, Bobur. “ANALYSIS AND PREDICTION OF THE USE OF DIGITAL MARKETING TACTICS IN THE BANKING SECTOR USING ECONOMETRIC MODELS.” Иқтисодий тараққиёт ва таҳлил, 2(2), 244-253 (2024). https://doi.org/10.60078/2992-877x-2024-vol2-iss2-pp244-253
HarvardXonturayev, Bobur, Хонтураев, Бобур, and Xonturayev, Bobur (2024) ‘ANALYSIS AND PREDICTION OF THE USE OF DIGITAL MARKETING TACTICS IN THE BANKING SECTOR USING ECONOMETRIC MODELS’, Иқтисодий тараққиёт ва таҳлил, 2(2), 244-253. https://doi.org/10.60078/2992-877x-2024-vol2-iss2-pp244-253
BibTeX
@article{xonturayevbobur2024,
  title = {ANALYSIS AND PREDICTION OF THE USE OF DIGITAL MARKETING TACTICS IN THE BANKING SECTOR USING ECONOMETRIC MODELS},
  author = {Xonturayev, Bobur and Хонтураев, Бобур and Xonturayev, Bobur},
  journal = {Иқтисодий тараққиёт ва таҳлил},
  year = {2024},
  volume = {2},
  number = {2},
  pages = {244-253},
  doi = {10.60078/2992-877x-2024-vol2-iss2-pp244-253},
  url = {https://doi.org/10.60078/2992-877x-2024-vol2-iss2-pp244-253}
}

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