THEORETICAL ASPECTS OF THE FORMATION OF CONSUMER BEHAVIOR IN THE EDUCATIONAL SERVICES MARKET

Khalmurzayeva, Naima, Халмурзаева, Наима, Xalmurzayeva, Naima

Иқтисодий тараққиёт ва таҳлил · 2023-yil

Annotatsiya

The article is devoted to the study of theoretical aspects of the formation of consumer behavior in the educational services market. The author reviews the basic concepts and theories underlying the understanding of the mechanisms influencing the choice and perception of educational services by consumers. The article examines the actors influencing the formation of consumer preferences in the field of education, including sociocultural, economic and psychological aspects.

Maqola ma’lumotlari
MualliflarKhalmurzayeva, Naima, Халмурзаева, Наима, Xalmurzayeva, Naima
JurnalИқтисодий тараққиёт ва таҳлил
Nashr sanasi2023-12-31
Jild1
Son8
Betlar76-84
TilO‘zbek
DOI10.60078/2992-877x-2023-vol1-iss8-pp76-84

Kalit so‘zlar

высшее образование, потребительское поведение, маркетинг, образовательная услуга, инновации, higher education, consumer behavior, marketing, educational service, innovation, oliy ta’lim, iste’molchi xulq-atvori, marketing, ta’lim xizmati, innovatsiya

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