FUNDRAISING AS A STRATEGIC TOOL IN MUSEUM MANAGEMENT

Ibroximova, Aziza

Яшил иқтисодиёт ва тараққиёт · 2026-yil

Annotatsiya

Fundraising has become a key strategic tool in museum management amid declining public funding. Thetransition toward multi-channel financing has increased museums’ reliance on private donations, corporate sponsorship,and project-based fundraising mechanisms. This study examines fundraising as a strategic component of museummanagement through a qualitative analysis of academic literature and international best practices. A stage-basedfundraising model—planning, implementation, control, and analysis—is applied to systematize fundraising activities. Thefindings demonstrate that project-based fundraising is the most effective approach due to its transparency and strongalignment with donor motivations. The study emphasizes the importance of strategic integration and the use of digitaltools in ensuring the financial sustainability of museums.

Maqola ma’lumotlari
MualliflarIbroximova, Aziza
JurnalЯшил иқтисодиёт ва тараққиёт
Nashr sanasi2026-01-01
Jild4
Son1
TilIngliz
DOI10.5281/zenodo.18411524

Kalit so‘zlar

Fundraising; Museum Management; Project-Based Fundraising; Corporate Sponsorship; Digital Fundraising; Financial Sustainability

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