Developing effective marketing strategies for tourism development in Uzbekistan

Fayzullayev , Nodirbek

Яшил иқтисодиёт ва тараққиёт · 2025-yil

Annotatsiya

Tourism is a vital driver of economic growth and cultural exchange, especially in emerging economies likeUzbekistan. This article explores effective marketing strategies tailored to Uzbekistan’s tourism sector. It combinestheoretical perspectives with practical insights based on a SWOT analysis, policy documents, and expert opinions. Thepaper proposes a multi-layered marketing approach focusing on digital marketing, destination branding, and stakeholdercollaboration. These strategies are expected to enhance Uzbekistan’s competitive position in the global tourism market

Maqola ma’lumotlari
MualliflarFayzullayev , Nodirbek
JurnalЯшил иқтисодиёт ва тараққиёт
NashriyotТошкент давлат иқтисодиёт университети
ISSN2992-8982
Nashr sanasi2025-08-01
Jild3
Son8
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.5281/zenodo.16792008
Indeksga qo‘shilgan2026-08-26

DOI: 10.5281/zenodo.16792008 · Maqolaning asl sahifasi

Kalit so‘zlar

Tourism Development, Marketing Strategies, Uzbekistan, SWOT Analysis, Sustainable Tourism, Digital Marketing.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAFayzullayev , Nodirbek (2025). Developing effective marketing strategies for tourism development in Uzbekistan. Яшил иқтисодиёт ва тараққиёт, 3(8). https://doi.org/10.5281/zenodo.16792008
GOST (OAK)Fayzullayev , Nodirbek Developing effective marketing strategies for tourism development in Uzbekistan // Яшил иқтисодиёт ва тараққиёт. – 2025. – T. 3, № 8. – DOI: 10.5281/zenodo.16792008.
MLAFayzullayev , Nodirbek. “Developing effective marketing strategies for tourism development in Uzbekistan.” Яшил иқтисодиёт ва тараққиёт, 3(8), 2025. https://doi.org/10.5281/zenodo.16792008
ChicagoFayzullayev , Nodirbek. “Developing effective marketing strategies for tourism development in Uzbekistan.” Яшил иқтисодиёт ва тараққиёт, 3(8) (2025). https://doi.org/10.5281/zenodo.16792008
HarvardFayzullayev , Nodirbek (2025) ‘Developing effective marketing strategies for tourism development in Uzbekistan’, Яшил иқтисодиёт ва тараққиёт, 3(8). https://doi.org/10.5281/zenodo.16792008
BibTeX
@article{fayzullayevnodirbek2025,
  title = {Developing effective marketing strategies for tourism development in Uzbekistan},
  author = {Fayzullayev , Nodirbek},
  journal = {Яшил иқтисодиёт ва тараққиёт},
  year = {2025},
  volume = {3},
  number = {8},
  doi = {10.5281/zenodo.16792008},
  url = {https://doi.org/10.5281/zenodo.16792008}
}

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