EVALUATION OF THE ECONOMIC AND BRAND ACTIVITIES OF A REGIONAL TOURISM COMPANY

Mukhitdinov, Khudoyor Suyunovich, Bozorov, Samar Safarovich

«Инновацион иқтисодиёт» журнали · 2026-yil

Annotatsiya

This study analyzed the level of utilization of hotel industry capacities in the development of regional tourism. The results showed that some hotels have high occupancy rates, while others have insufficient use of infrastructure resources. The study identified the reasons for this imbalance and developed proposals for strengthening marketing, diversifying services, and developing digital booking systems.

Maqola ma’lumotlari
MualliflarMukhitdinov, Khudoyor Suyunovich, Bozorov, Samar Safarovich
Jurnal«Инновацион иқтисодиёт» журнали
Nashr sanasi2026-06-18
Jild50
Son02

Kalit so‘zlar

regional tourism, hotel industry, infrastructure, occupancy rate, tourism efficiency, marketing strategy, service quality, digital platforms, региональный туризм, гостиничная индустрия, инфраструктура, заполняемость, эффективность туризма, маркетинговая стратегия, качество обслуживания, цифровые платформы, mintaqaviy turizm, mehmonxona xo‘jaligi, infratuzilma, bandlik darajasi, turizm samaradorligi, marketing strategiyasi, xizmatlar sifati, raqamli platformalar

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