Comprehensive visualization and statistical machine learning modeling of customer behavior

Karimov Botirjon Ulug‘bekovich, Sariqulova Maftuna Abdujabborovna

Marketing · 2024-yil

Annotatsiya

The research explores how advanced data analytics can predict customer behaviors and support marketing strategies in the food industry, highlighting the struggles of a food company with ineffective past marketing efforts. By examining customer demographic and transactional data, it identifies patterns leading to predictive buying behavior. Utilizing the XGBoost algorithm, the study developed a model that accurately predicts customer responses to marketing tactics. The findings underscore the importance of targeted marketing for enhancing profitability and customer engagement, showcasing the impact of data-driven analytics in strategic marketing planning.

Maqola ma’lumotlari
MualliflarKarimov Botirjon Ulug‘bekovich, Sariqulova Maftuna Abdujabborovna
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2024-04-30
Son2
Betlar70-84
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2024iss2/1641
Indeksga qo‘shilgan2026-08-26

DOI: 10.67668/mj/2024iss2/1641 · Maqolaning asl sahifasi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAKarimov Botirjon Ulug‘bekovich, & Sariqulova Maftuna Abdujabborovna (2024). COMPREHENSIVE VISUALIZATION AND STATISTICAL MACHINE LEARNING MODELING OF CUSTOMER BEHAVIOR. Marketing, (2), 70-84. https://doi.org/10.67668/mj/2024iss2/1641
GOST (OAK)Karimov Botirjon Ulug‘bekovich, Sariqulova Maftuna Abdujabborovna COMPREHENSIVE VISUALIZATION AND STATISTICAL MACHINE LEARNING MODELING OF CUSTOMER BEHAVIOR // Marketing. – 2024. – № 2. – P. 70-84. – DOI: 10.67668/mj/2024iss2/1641.
MLAKarimov Botirjon Ulug‘bekovich, and Sariqulova Maftuna Abdujabborovna. “COMPREHENSIVE VISUALIZATION AND STATISTICAL MACHINE LEARNING MODELING OF CUSTOMER BEHAVIOR.” Marketing, (2), 70-84, 2024. https://doi.org/10.67668/mj/2024iss2/1641
ChicagoKarimov Botirjon Ulug‘bekovich, and Sariqulova Maftuna Abdujabborovna. “COMPREHENSIVE VISUALIZATION AND STATISTICAL MACHINE LEARNING MODELING OF CUSTOMER BEHAVIOR.” Marketing, (2), 70-84 (2024). https://doi.org/10.67668/mj/2024iss2/1641
HarvardKarimov Botirjon Ulug‘bekovich, and Sariqulova Maftuna Abdujabborovna (2024) ‘COMPREHENSIVE VISUALIZATION AND STATISTICAL MACHINE LEARNING MODELING OF CUSTOMER BEHAVIOR’, Marketing, (2), 70-84. https://doi.org/10.67668/mj/2024iss2/1641
BibTeX
@article{karimovbotirjonulugbekovich2024,
  title = {COMPREHENSIVE VISUALIZATION AND STATISTICAL MACHINE LEARNING MODELING OF CUSTOMER BEHAVIOR},
  author = {Karimov Botirjon Ulug‘bekovich and Sariqulova Maftuna Abdujabborovna},
  journal = {Marketing},
  year = {2024},
  number = {2},
  pages = {70-84},
  doi = {10.67668/mj/2024iss2/1641},
  url = {https://doi.org/10.67668/mj/2024iss2/1641}
}

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