THE EVOLUTION OF GLOBAL E-COMMERCE AND DISTINCTIVE ASPECTS OF DIGITAL PLATFORM

Sultanova Gavkhar Karimovna, Sodikova Dilafruz

Marketing · 2024-yil

Annotatsiya

This article examines the transformative evolution of global e-commerce, driven by technological advancements and shifting consumer behaviors. It emphasizes the critical role of sophisticated digital platforms in reshaping online commerce, highlighting key trends and features that facilitate these changes. The study also explores the impact of e-commerce on global marketing strategies and traces significant milestones in online shopping, underscoring the competitive dynamics between digital platforms and traditional businesses.

Maqola ma’lumotlari
MualliflarSultanova Gavkhar Karimovna, Sodikova Dilafruz
JurnalMarketing
Nashr sanasi2024-07-31
Son5
Betlar23-29
TilIngliz
DOI10.67668/mj/2024iss5/1563

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