AI and digital transformation 4.0: the role of AI and digital transformation in promoting sustainable consumption

Janitha Amarasena

Marketing · 2025-yil

Annotatsiya

The convergence of artificial intelligence and digital transformation technologies presents unprecedented opportunities to reshape consumer behavior toward sustainability. This article examines how AI-driven solutions enable personalized environmental impact tracking, optimize resource allocation, and facilitate transparent supply chains. Through analysis of current implementations and empirical evidence, this research demonstrates that Industry 4.0 technologies serve as powerful catalysts for the transition toward a circular economy and responsible consumption paradigm, while acknowledging critical challenges including digital divides, rebound effects, and energy consumption concerns.

Maqola ma’lumotlari
MualliflarJanitha Amarasena
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-10-16
Betlar434-438
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025issspecial/1503
Indeksga qo‘shilgan2026-08-26

DOI: 10.67668/mj/2025issspecial/1503 · Maqolaning asl sahifasi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAJanitha Amarasena (2025). AI AND DIGITAL TRANSFORMATION 4.0: THE ROLE OF AI AND DIGITAL TRANSFORMATION IN PROMOTING SUSTAINABLE CONSUMPTION. Marketing, 434-438. https://doi.org/10.67668/mj/2025issspecial/1503
GOST (OAK)Janitha Amarasena AI AND DIGITAL TRANSFORMATION 4.0: THE ROLE OF AI AND DIGITAL TRANSFORMATION IN PROMOTING SUSTAINABLE CONSUMPTION // Marketing. – 2025. – P. 434-438. – DOI: 10.67668/mj/2025issspecial/1503.
MLAJanitha Amarasena. “AI AND DIGITAL TRANSFORMATION 4.0: THE ROLE OF AI AND DIGITAL TRANSFORMATION IN PROMOTING SUSTAINABLE CONSUMPTION.” Marketing, 434-438, 2025. https://doi.org/10.67668/mj/2025issspecial/1503
ChicagoJanitha Amarasena. “AI AND DIGITAL TRANSFORMATION 4.0: THE ROLE OF AI AND DIGITAL TRANSFORMATION IN PROMOTING SUSTAINABLE CONSUMPTION.” Marketing, 434-438 (2025). https://doi.org/10.67668/mj/2025issspecial/1503
HarvardJanitha Amarasena (2025) ‘AI AND DIGITAL TRANSFORMATION 4.0: THE ROLE OF AI AND DIGITAL TRANSFORMATION IN PROMOTING SUSTAINABLE CONSUMPTION’, Marketing, 434-438. https://doi.org/10.67668/mj/2025issspecial/1503
BibTeX
@article{janithaamarasena2025,
  title = {AI AND DIGITAL TRANSFORMATION 4.0: THE ROLE OF AI AND DIGITAL TRANSFORMATION IN PROMOTING SUSTAINABLE CONSUMPTION},
  author = {Janitha Amarasena},
  journal = {Marketing},
  year = {2025},
  pages = {434-438},
  doi = {10.67668/mj/2025issspecial/1503},
  url = {https://doi.org/10.67668/mj/2025issspecial/1503}
}

Boshqa maqola uchun iqtibos tayyorlash

Marketing jurnalidan boshqa maqolalar

Marketing — barcha maqolalar · 2025-yil arxivi

Iqtisodiyot sohasidagi boshqa maqolalar

Iqtisodiyot sohasidagi OAK jurnallari