Social effects and behavioral transformation of customers

Sachdev Ramakrishna

Marketing · 2025-yil

Annotatsiya

Customers, especially those in consumer markets have tremendous choice, with their needs and wants satisfied through products and services offered by many brands. The battle for the consumers mind is further amplified owing to social forces — friends, online communities, influencers, and visible signals — which significantly change what customers want and how they act. This paper attempts to explain the key impact of social influence works, uses research-based evidence to validate such hypotheses, and illustrates real-world change through three short case studies. It suggests practical steps for companies and directions for researchers.

Maqola ma’lumotlari
MualliflarSachdev Ramakrishna
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-10-16
Betlar403-409
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025issspecial/1496
Indeksga qo‘shilgan2026-08-26

DOI: 10.67668/mj/2025issspecial/1496 · Maqolaning asl sahifasi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APASachdev Ramakrishna (2025). SOCIAL EFFECTS AND BEHAVIORAL TRANSFORMATION OF CUSTOMERS. Marketing, 403-409. https://doi.org/10.67668/mj/2025issspecial/1496
GOST (OAK)Sachdev Ramakrishna SOCIAL EFFECTS AND BEHAVIORAL TRANSFORMATION OF CUSTOMERS // Marketing. – 2025. – P. 403-409. – DOI: 10.67668/mj/2025issspecial/1496.
MLASachdev Ramakrishna. “SOCIAL EFFECTS AND BEHAVIORAL TRANSFORMATION OF CUSTOMERS.” Marketing, 403-409, 2025. https://doi.org/10.67668/mj/2025issspecial/1496
ChicagoSachdev Ramakrishna. “SOCIAL EFFECTS AND BEHAVIORAL TRANSFORMATION OF CUSTOMERS.” Marketing, 403-409 (2025). https://doi.org/10.67668/mj/2025issspecial/1496
HarvardSachdev Ramakrishna (2025) ‘SOCIAL EFFECTS AND BEHAVIORAL TRANSFORMATION OF CUSTOMERS’, Marketing, 403-409. https://doi.org/10.67668/mj/2025issspecial/1496
BibTeX
@article{sachdevramakrishna2025,
  title = {SOCIAL EFFECTS AND BEHAVIORAL TRANSFORMATION OF CUSTOMERS},
  author = {Sachdev Ramakrishna},
  journal = {Marketing},
  year = {2025},
  pages = {403-409},
  doi = {10.67668/mj/2025issspecial/1496},
  url = {https://doi.org/10.67668/mj/2025issspecial/1496}
}

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