Improving the use of digital marketing technologies in the online education services market: a green economy perspective

Ibrokhimova Maftuna Nabijon qizi

Marketing · 2025-yil

Annotatsiya

In the context of the green economy, the digitalization of education represents a sustainable alternative to traditional learning systems that often contribute to environmental issue. This article analyzes the role of digital marketing technologies in enhancing the efficiency and ecological sustainability of online education services. Based on qualitative analysis of academic and institutional sources, the study identifies key technologies such as SEO, paid advertising, AI-driven personalization, and social media marketing as major drivers of growth in the online education sector. The results highlight that integrating green marketing principles—such as energy-efficient campaigns, renewable-powered servers, and eco-messaging—can significantly reduce the digital carbon footprint while improving engagement and inclusivity. Recommendations are made to help educational institutions adopt innovative and sustainable marketing strategies that align with global green economy goals.

Maqola ma’lumotlari
MualliflarIbrokhimova Maftuna Nabijon qizi
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-10-16
Betlar251-254
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025issspecial/1473
Indeksga qo‘shilgan2026-08-26

DOI: 10.67668/mj/2025issspecial/1473 · Maqolaning asl sahifasi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAIbrokhimova Maftuna Nabijon qizi (2025). IMPROVING THE USE OF DIGITAL MARKETING TECHNOLOGIES IN THE ONLINE EDUCATION SERVICES MARKET: A GREEN ECONOMY PERSPECTIVE. Marketing, 251-254. https://doi.org/10.67668/mj/2025issspecial/1473
GOST (OAK)Ibrokhimova Maftuna Nabijon qizi IMPROVING THE USE OF DIGITAL MARKETING TECHNOLOGIES IN THE ONLINE EDUCATION SERVICES MARKET: A GREEN ECONOMY PERSPECTIVE // Marketing. – 2025. – P. 251-254. – DOI: 10.67668/mj/2025issspecial/1473.
MLAIbrokhimova Maftuna Nabijon qizi. “IMPROVING THE USE OF DIGITAL MARKETING TECHNOLOGIES IN THE ONLINE EDUCATION SERVICES MARKET: A GREEN ECONOMY PERSPECTIVE.” Marketing, 251-254, 2025. https://doi.org/10.67668/mj/2025issspecial/1473
ChicagoIbrokhimova Maftuna Nabijon qizi. “IMPROVING THE USE OF DIGITAL MARKETING TECHNOLOGIES IN THE ONLINE EDUCATION SERVICES MARKET: A GREEN ECONOMY PERSPECTIVE.” Marketing, 251-254 (2025). https://doi.org/10.67668/mj/2025issspecial/1473
HarvardIbrokhimova Maftuna Nabijon qizi (2025) ‘IMPROVING THE USE OF DIGITAL MARKETING TECHNOLOGIES IN THE ONLINE EDUCATION SERVICES MARKET: A GREEN ECONOMY PERSPECTIVE’, Marketing, 251-254. https://doi.org/10.67668/mj/2025issspecial/1473
BibTeX
@article{ibrokhimovamaftunanabijonqizi2025,
  title = {IMPROVING THE USE OF DIGITAL MARKETING TECHNOLOGIES IN THE ONLINE EDUCATION SERVICES MARKET: A GREEN ECONOMY PERSPECTIVE},
  author = {Ibrokhimova Maftuna Nabijon qizi},
  journal = {Marketing},
  year = {2025},
  pages = {251-254},
  doi = {10.67668/mj/2025issspecial/1473},
  url = {https://doi.org/10.67668/mj/2025issspecial/1473}
}

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