The importance of marketing analysis in choosing export market entry strategies

Jiyamuratov , Rustam

Innovations in Science and Technologies · 2026-yil

Annotatsiya

This article examines the significance of systematic marketing analysis in selecting optimal export market entry strategies, drawing on empirical evidence from the Samarkand region of Uzbekistan and DAKA-TEX LLC. By integrating the Balassa RCA index, Porter Diamond Model, IFE/EFE matrices, TOWS and Ansoff frameworks, as well as RACE, SOSTAC and the Aaker brand equity model, the study demonstrates that data-driven marketing analysis substantially reduces entry risk. QSPM evaluation of five strategic alternatives identifies brand diversification under the concept of Samarkand Silk and Cotton as the highest-priority entry strategy (Grand Total TAS = 6.920). The findings contribute practical guidelines for enterprises and regional policymakers seeking to expand export activity through evidence-based strategic marketing planning.

Maqola ma’lumotlari
MualliflarJiyamuratov , Rustam
JurnalInnovations in Science and Technologies
NashriyotТошкент давлат иқтисодиёт университети
ISSN3030-3451
Nashr sanasi2026-06-17
Jild3
Son6
Betlar356-363
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

export market entry strategy, marketing analysis, RCA index, Porter Diamond, QSPM, brand equity, Samarkand region.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAJiyamuratov , Rustam (2026). THE IMPORTANCE OF MARKETING ANALYSIS IN CHOOSING EXPORT MARKET ENTRY STRATEGIES. Innovations in Science and Technologies, 3(6), 356-363. https://innoist.uz/index.php/ist/article/view/1609
GOST (OAK)Jiyamuratov , Rustam THE IMPORTANCE OF MARKETING ANALYSIS IN CHOOSING EXPORT MARKET ENTRY STRATEGIES // Innovations in Science and Technologies. – 2026. – T. 3, № 6. – P. 356-363.
MLAJiyamuratov , Rustam. “THE IMPORTANCE OF MARKETING ANALYSIS IN CHOOSING EXPORT MARKET ENTRY STRATEGIES.” Innovations in Science and Technologies, 3(6), 356-363, 2026. https://innoist.uz/index.php/ist/article/view/1609
ChicagoJiyamuratov , Rustam. “THE IMPORTANCE OF MARKETING ANALYSIS IN CHOOSING EXPORT MARKET ENTRY STRATEGIES.” Innovations in Science and Technologies, 3(6), 356-363 (2026). https://innoist.uz/index.php/ist/article/view/1609
HarvardJiyamuratov , Rustam (2026) ‘THE IMPORTANCE OF MARKETING ANALYSIS IN CHOOSING EXPORT MARKET ENTRY STRATEGIES’, Innovations in Science and Technologies, 3(6), 356-363. https://innoist.uz/index.php/ist/article/view/1609
BibTeX
@article{jiyamuratovrustam2026,
  title = {THE IMPORTANCE OF MARKETING ANALYSIS IN CHOOSING EXPORT MARKET ENTRY STRATEGIES},
  author = {Jiyamuratov , Rustam},
  journal = {Innovations in Science and Technologies},
  year = {2026},
  volume = {3},
  number = {6},
  pages = {356-363},
  url = {https://innoist.uz/index.php/ist/article/view/1609}
}

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