In today’s data-driven era, neuromarketing techniques have emerged as an alternative solution within the landscape of fashion consumers. This article seeks to advance neuromarketing applications toward the emerging environment of fashion retail from the contexts of marketing, psychology, and behavioral economics, while also aiming to shed light on the emerging challenges of engaging today’s consumer. In proposing such a conceptual foundation, the authors argue that AHP-regression hybrid studies are particularly well-suited for iteratively evaluating, refining, and validating results, specifically in the form of decision-support models (e.g., hierarchical priority matrices). Furthermore, this analytical foundation is used to structure comparative studies in the fashion market, where best practices related to specific neuromarketing interventions are identified. This investigation delves deeper into the practical and theoretical aspects of using neurological data, particularly focusing on measuring preferences, stimulation-response patterns, and modeling purchase intention.
| Mualliflar | Alimkhodjayeva , Nargiza |
|---|---|
| Jurnal | Innovations in Science and Technologies |
| Nashr sanasi | 2025-06-05 |
| Jild | 2 |
| Son | 6 |
| Betlar | 33-41 |
| Til | Ingliz |
Neuromarketing, Consumer Decision-Making, Fashion Markets, AHP-Regression Foundation, Predictive Analysis, Neural Data Integration, Behavioral Insights
The influence of media discourse has been and is currently still affecting communication patterns of all sizes and in many cultural contexts, and cross-linguistic research still lacks profound insights into the…
The article deals with theoretical and methodological foundations of textile clusters management and ways to increase their export potential in Uzbekistan. Modern approaches to cluster development are analysed, the key…
Мақолада 7-сон МҲХС “Молиявий инструментлар: маълумотларни ёритиб бериш” стандартига мувофиқ, молиявий инструментлар ҳисобини маълумотларни ёритиб беришнинг моҳияти, мақсади, вазифаси ва қўлланиш жиҳатлари очиб…
Ushbu maqolada O‘zbekiston aksiyadorlik jamiyatlarida korporativ boshqaruv samaradorligini baholash tizimini yanada takomillashtirishga qaratilgan indeks modeli ishlab chiqiladi. Mavjud xalqaro standartlar — xususan…
Ushbu maqolada Namangan viloyatidagi nodavlat ta’lim muassasalarining tadbirkorlik salohiyati, ularning kengayishi va mintaqaviy ijtimoiy-iqtisodiy rivojlanishga qo‘shayotgan hissasi tahlil qilinadi. Muallif hududdagi…
Ushbu maqola globall iqlim o‘zgarishining hozirgi sharoitidagi haolati, Qanday sababalr iqlim o‘zgarishlariga sabab bo‘layotganligi. Iqlim o‘zgarishning salbiy oqibatlari. Iqlim o‘zgarishining salbiy ta’siriga qarshi…
Ushbu maqolada O‘zbekistonda turistik majmualar faoliyatini samarali tashkil etish va boshqarishda ko‘p variantli modellardan foydalanish istiqbollari, turistik majmualardan foydalanish asosida sohada yaratilgan yalpi…
Ushbu maqolada aholi bandligini ta’minlash va biznesga keng jalb etish orqali aholi farovonligini oshirish haqida ilmiy, nazariy va amaliy fikrlar keng qamrovli yoritilgan bo‘lib, bunda bugungi kunda aholi farovonligi…
This article presents a theoretical and practical analysis of innovative approaches aimed at enhancing the competitiveness of small business entities. It explores the conceptual essence of competitiveness…
В статье рассматриваются современные методы анализа денежных потоков в акционерных обществах, включая прямой и косвенный методы, а также модели дисконтирования денежных потоков (DCF). Особое внимание уделено роли…