Neuromarketing applications in consumer decisionmaking in fashion markets

Alimkhodjayeva , Nargiza

Innovations in Science and Technologies · 2025-yil

Annotatsiya

In today’s data-driven era, neuromarketing techniques have emerged as an alternative solution within the landscape of fashion consumers. This article seeks to advance neuromarketing applications toward the emerging environment of fashion retail from the contexts of marketing, psychology, and behavioral economics, while also aiming to shed light on the emerging challenges of engaging today’s consumer. In proposing such a conceptual foundation, the authors argue that AHP-regression hybrid studies are particularly well-suited for iteratively evaluating, refining, and validating results, specifically in the form of decision-support models (e.g., hierarchical priority matrices). Furthermore, this analytical foundation is used to structure comparative studies in the fashion market, where best practices related to specific neuromarketing interventions are identified. This investigation delves deeper into the practical and theoretical aspects of using neurological data, particularly focusing on measuring preferences, stimulation-response patterns, and modeling purchase intention.

Maqola ma’lumotlari
MualliflarAlimkhodjayeva , Nargiza
JurnalInnovations in Science and Technologies
NashriyotТошкент давлат иқтисодиёт университети
ISSN3030-3451
Nashr sanasi2025-06-05
Jild2
Son6
Betlar33-41
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

Neuromarketing, Consumer Decision-Making, Fashion Markets, AHP-Regression Foundation, Predictive Analysis, Neural Data Integration, Behavioral Insights

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAAlimkhodjayeva , Nargiza (2025). NEUROMARKETING APPLICATIONS IN CONSUMER DECISIONMAKING IN FASHION MARKETS. Innovations in Science and Technologies, 2(6), 33-41. https://innoist.uz/index.php/ist/article/view/952
GOST (OAK)Alimkhodjayeva , Nargiza NEUROMARKETING APPLICATIONS IN CONSUMER DECISIONMAKING IN FASHION MARKETS // Innovations in Science and Technologies. – 2025. – T. 2, № 6. – P. 33-41.
MLAAlimkhodjayeva , Nargiza. “NEUROMARKETING APPLICATIONS IN CONSUMER DECISIONMAKING IN FASHION MARKETS.” Innovations in Science and Technologies, 2(6), 33-41, 2025. https://innoist.uz/index.php/ist/article/view/952
ChicagoAlimkhodjayeva , Nargiza. “NEUROMARKETING APPLICATIONS IN CONSUMER DECISIONMAKING IN FASHION MARKETS.” Innovations in Science and Technologies, 2(6), 33-41 (2025). https://innoist.uz/index.php/ist/article/view/952
HarvardAlimkhodjayeva , Nargiza (2025) ‘NEUROMARKETING APPLICATIONS IN CONSUMER DECISIONMAKING IN FASHION MARKETS’, Innovations in Science and Technologies, 2(6), 33-41. https://innoist.uz/index.php/ist/article/view/952
BibTeX
@article{alimkhodjayevanargiza2025,
  title = {NEUROMARKETING APPLICATIONS IN CONSUMER DECISIONMAKING IN FASHION MARKETS},
  author = {Alimkhodjayeva , Nargiza},
  journal = {Innovations in Science and Technologies},
  year = {2025},
  volume = {2},
  number = {6},
  pages = {33-41},
  url = {https://innoist.uz/index.php/ist/article/view/952}
}

Boshqa maqola uchun iqtibos tayyorlash

Innovations in Science and Technologies jurnalidan boshqa maqolalar

Innovations in Science and Technologies — barcha maqolalar · 2025-yil arxivi

Iqtisodiyot sohasidagi boshqa maqolalar

Iqtisodiyot sohasidagi OAK jurnallari